Privacy Policy – Apex Auto Traders

1. Who We Are

Apex Auto Traders (“we”, “us”, “our”) is a UK-based used car sales company. We sell quality pre-owned vehicles and connect directly with customers interested in purchasing cars through our website, phone, or in-person enquiries. We act as a data controller for the personal information you provide to us.

2. Information We Collect

We may collect and process the following information:

• Personal Information: Name, email address, phone number, and location details submitted via enquiry forms, phone calls, or direct communication.
• Vehicle Interest Details: Information about the vehicle(s) you enquire about, including make, model, budget, and preferences.
• Technical Data: IP address, browser type, device information, pages visited, and cookies used for website analytics and performance.
• Communication Data: Records of emails, phone calls, messages, and enquiry form submissions.

We do not knowingly collect personal data from individuals under the age of 18.

3. How We Use Your Information

We use your personal data to:

• Respond to vehicle enquiries and requests for information.
• Arrange vehicle viewings, test drives, or follow-up communications.
• Complete vehicle sales and related customer service activities.
• Improve our website, services, and customer experience.
• Contact you regarding your enquiry, vehicle availability, offers, or similar services provided by Apex Auto Traders.

Processing is carried out based on legitimate interest and consent, where applicable.

4. Sharing Your Information

We may share your information with:

• Internal staff for sales, administration, and customer support purposes.
• Trusted third-party service providers (such as website hosting, analytics, or IT services) operating under confidentiality agreements.
• Legal or regulatory authorities if required by law.

We do not sell, rent, or trade your personal data to third parties.

5. Cookies and Tracking Technologies

Our website uses cookies to:

• Ensure proper website functionality.
• Analyse visitor behaviour and improve performance.
• Enhance user experience.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. Once no longer required, data is securely deleted or anonymised.

7. Data Security

We implement appropriate technical and organisational measures, including secure servers and access controls, to protect your data from unauthorised access, loss, or misuse. While we take reasonable steps to safeguard information, no online system can be guaranteed 100% secure.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data.
• Withdraw consent where processing is based on consent.
• Object to processing for direct marketing purposes.

To exercise these rights, please contact us using the details below.

9. International Data Transfers

Your data is primarily stored and processed within the United Kingdom. If data is transferred outside the UK (for example, through third-party service providers), we ensure appropriate safeguards are in place, including standard contractual clauses.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. Any updates will be published on this page with an updated effective date. Continued use of our services indicates acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Apex Auto Traders
Email: info@apexautotraders.co.uk
Phone: 07762 150610